Brick flooring in a hospital costs $8,000 a pop
Posted On August 8, 2021
Costco and other chains are selling new, low-priced flooring for hospitals that cost just $8 a pop.
The product, called vinyl flooring or brick flooring — often seen as a cheaper alternative to tile or concrete — is now being sold at discount stores and health-care providers.
The prices have helped the industry grow.
A few months ago, HealthCare.gov, the health-insurance marketplace, announced that prices on the new product were $2,999, $3,999 and $4,999 a pop, compared to the $9,500 to $10,000 price tags for tile and concrete.
It’s a good way to encourage customers to consider the product.
“I would say that’s the most affordable option,” said David Shaughnessy, a vice president at health-coverage consultancy Veritas, in an interview with Medscape Medical News.
The cost to install the new flooring has been low.
There are fewer than 15,000 flooring installations a year in the U.S., compared to more than 20 million in the 1980s, according to a study from the American Institute of Architects.
The number of new floorings installed in hospitals is also growing rapidly.
“Costco is seeing a real trend here where it’s not as much a niche market as it used to be,” said Andrew Kossman, vice president of product marketing at health care-focused retailer Best Buy.
“A lot of people are seeing that these prices are going up, and they’re looking at a lot of products, so they’re not seeing as much competition.”
The prices are not only cheaper but also more effective, said David Schmitt, chief financial officer at the National Hospital Association, a trade group for hospitals.
“The idea of a price tag that’s going to last the lifespan of a building or an entire building is not a viable proposition,” he said.
Some of the cheaper flooring is available in specialty stores, such as specialty floors at home health-services companies.
But for hospitals, a $5,000 to $7,500 price tag is more affordable.
“You’re getting better quality, less maintenance, and you’re getting less expensive,” said Brian B. Brown, a former senior vice president for technology at the health care company Cigna and a board member of the National Health and Hospitals Association.
“And you’re not paying the full cost of the flooring.
The average cost of a flooring installation in the United States is about $3 per square foot.”
Costco and its competitors are hoping to change that with the release of a new product called Vinyl Tile, which is priced at just $2 a square foot.
The company’s new product, which it’s calling Vinyl Tile Premium, is a floor with a more durable and durable-looking material.
“This is a very unique product,” said the company’s president and chief executive officer, Richard Smith.
“We’re making vinyl tile more durable, and it’s also more durable-sounding.”
It’s a product that has been in the works for years and is coming online this fall, but it will cost only $2.99 a square feet.
“What makes this product unique is it’s a vinyl floor,” said Smith.
“It’s very durable,” said Schmitt.
“It’s got a nice sound.
The sound is very good, and the floor is easy to install.”
The company will offer a limited run of vinyl tiles in limited quantities for a limited time.
The new product will be available to purchase in stores beginning this week.
It comes with a warranty, as well as a $2 rebate, and costs about $1 per square feet for the floor.
“Costco, through Vinyl Tile has taken a big risk in developing a product to meet the demands of a growing healthcare market,” said Sarah Kocher, a spokeswoman for the National Retail Federation.
The industry has a long history of pricing flooring at a premium, and in the past several years, retailers such as Target and Walmart have introduced premium flooring as well.
“We see this as a great opportunity to help our customers save on the cost of flooring,” said Michael Sargent, a senior vice-president at Cignab and president of the Retail Alliance for Health.